Backroad Beauty & CO
The Philosophy: At Backroad Beauty & Co, we believe the best things in life are found a little further out—where the air is clearer, the pace is slower, and the beauty is raw. We created this space to be more than just a spa; it’s a sanctuary for those who value both a polished look and a wild heart. We’ve traded clinical coldness for warm woods, botanical scents, and an atmosphere that invites you to exhale the moment you walk through the door.
The Rituals Our menu is a curated collection of modern rituals designed to ground you. Whether you are seeking the transformative rhythm of our Meadow Stream Scalp Ritual, the advanced rejuvenation of a custom facial, or the confidence of a perfectly sculpted brow, every treatment is an intentional moment of rest. We don't just treat the skin; we restore the spirit.
The Boutique & Studio Beyond the treatment room, Backroad Beauty & Co is a place to gather and stay a while. Our studio is home to The Everlast Link, where we celebrate moments in time with custom-fit permanent jewelry. In our boutique, you’ll find our signature Hat Bar—a space to create your own style with custom-patched trucker and cowboy hats that transition effortlessly from the spa to the trail.
The Closing We celebrate the trailblazers, the dreamers, and the locals. We are here for those who know that true luxury isn't about being fancy—it’s about being seen, being cared for, and being yourself.
Welcome to the backroad. We’ve been waiting for you.
The Faces Behind Backroad Beauty & Co
At Backroad Beauty & Co, beauty is personal. Every artist brings their own passion, creativity, and signature touch, creating experiences that go far beyond appointments.
Danielle
Founder • Beauty Visionary • Spa Experience Curator
“Beauty should feel personal, comforting, and empowering.”
I’m Danielle: owner, creator, and the heart behind the brand. I wanted to create a space that felt equal parts luxurious, comfortable, and rebellious against the “cookie-cutter” beauty industry. A place where clients can come as they are, unwind, feel seen, and leave feeling confident.
From skincare and massage to lashes, waxing, and curated self-care experiences, every service is designed with intention. Around here, beauty isn’t about perfection; it’s about feeling good in your own skin.
This business is more than a spa to me. It’s a dream built from passion, hard work, creativity, and community.
Sidney
Licensed Cosmetologist • Nail Artist • Beauty Specialist
“Helping people feel like their best selves.”
Hi! My name is Sidney Jones, and I am a licensed cosmetologist. I graduated from Elite School of Cosmetology last year, with a passion for all things beauty and cosmetics. I love connecting with clients and finding their unique style!
I am a perfectionist at heart with a strong attention to detail, which has led me to love nail art! While my specialty is hand-painted cartoon nail art, I also bring the same “perfectionist” energy to hair styling and professional esthetics in the salon! As a hairstylist, I love crafting cuts and colors that frame your face perfectly, and I’m equally passionate about the esthetics side of beauty, focusing on results that give you that natural glow.
I love the variety of this industry: one hour I’m focused on the perfect skin treatment or hair transformation, and the next I’m painting tiny masterpieces on nails! But most of all, I’m here to help everyone feel like their best self!
Lybertee
Advanced Esthetician • Wellness & Self-Care Specialist.
“Helping people feel like the best version of themselves.”
Hello everyone, my name is Lybertee, and I am an advanced esthetician in the making. I’m excited to begin this journey and share my passion for beauty, wellness, and self-care with all of you. I will be offering services such as facials, makeup, lashes, waxing, brows, massage, head spa treatments, and more. Some of my favorite services right now are massage, makeup, facials, and waxing.
From a young age, I’ve always been drawn to beauty and the confidence that comes from taking care of yourself. Makeup and skincare were creative outlets for me, and over time that passion grew into a desire to become educated and help others feel their best.
I also understand the importance of self-care on a deeper level. Managing stress and anxiety taught me how powerful it is to slow down, care for your body, and create peace within your mind. That experience inspired me to pursue esthetics so I can help others not only look good, but feel refreshed, confident, and cared for.
Diane
Advanced Esthetician • Wellness & Stress-Relief Specialist
“Helping people feel their best inside and out.”
I bring a calming and restorative approach to the world of beauty and wellness. As a dedicated esthetician and a mother, I deeply understand the vital importance of taking time for yourself in a busy world. My mission is to provide a "reset" for every single client, combining high-quality skincare with a nurturing touch to ensure you leave feeling completely refreshed and glowing.
My journey into esthetics is fueled by a passion for creating result-driven experiences that don't compromise on relaxation. By focusing on customized treatments, I ensure that each session is tailored to your unique needs, providing a peaceful sanctuary where you can truly unwind and escape the daily grind.
From specialized facial treatments to soothing massage techniques, every service I provide is delivered with a heart-centered focus on intention, comfort, and visible results. I can't wait to welcome you!
Tonya
Licensed Cosmetologist • Aesthetic Excellence & Wellness Expert
“Dedicated to enhancing each client’s natural beauty and confidence.”
With a passion for beauty and wellness, I am a skilled and Licensed Cosmetologist who brings years of experience to Backroad Beauty & Co. I am dedicated to enhancing each clients's natural beauty and confidence while providing an atmosphere where you can unwind and indulge in ultimate self-care experience by specializing in a variety of services!
Yolanda
Advanced Esthetician • Skin Confidence & Glow Specialist
“Healthy skin is always the goal and glowing results are the BONUS!.”
I bring a professional and results-oriented approach to esthetics, driven by a love for helping people feel truly confident in their own skin. As a licensed professional, I believe that beauty starts with healthy skin and a personalized touch. My sessions are crafted to be more than just a treatment; they are a bespoke experience designed to meet your specific beauty goals and leave you with a radiant finish.
Whether you are looking for a moment of pure relaxation or want to target specific skin concerns, my expertise ensures that your needs are heard and addressed. I combine technical skill with a welcoming energy, creating an environment where you will always feel prioritized and empowered.
From refreshing skin treatments to personalized skincare strategies, I deliver every service with a focus on precision, professional care, and a commitment to long-lasting results.
